Thai Wacoal Public Company Limited, the manufacturer of Wacoal underwear, the No.1 popular brand in Thailand, guaranteed by the Marketeer No.1 Brand Thailand 2024 award in the Underwear category for 13 consecutive years (in 2024), distributed through all channels, including Wacoal shops, Wacoal counters in leading shopping malls nationwide, and online channels on all platforms. However, Wacoal will not stop here. In 2025, it has set a goal for business growth by adding new services, creating sales opportunities, and creating a new dimension for Wacoal Shop. It has therefore opened Wacoal Yaowarat Space, which combines fashion, lifestyle, and culture, with the idea of allowing customers to experience more than just buying products. 
Mrs. Indira Nakasakul , Marketing Director of Thai Wacoal Public Company Limited, said, “Thai Wacoal has been in business for 55 years. With standard quality and expertise, including Know-how from Wacoal Japan, it has won the hearts of consumers until today. However, Wacoal still emphasizes its position to never stop developing innovation, design and environmental conservation , including strategies to create business growth, one of which is expanding branches to increase sales. Currently, Wacoal sales channels are divided into Wacoal shops and Wacoal counters in leading shopping malls, including local department stores nationwide. Wacoal Shop has 73 branches. In early 2025, it will open Wacoal Yaowarat Space , a new experience in Yaowarat area because it is an area full of cultural identity and diverse customer groups. Therefore, it is suitable for creating new experiences to help attract new customer groups more, creating opportunities to reach a wider market. In addition to being a lingerie shop, Wacoal Yaowarat Space also has a café and Art Gallery, the works of new-generation artists, which attract passersby or tourists to come and experience it. The unique feature is the transformation of an old building in the heart of Yaowarat into an art café. Wacoal's signature pink tone , with a 4-storey building and rooftop, will offer different experiences, including the 1st floor selling lingerie and collaboration collections. Limited editions such as pajamas, T-shirts, pants, etc. 2nd floor Art Zone, an exclusive photo corner, showing the work of various artists that changes every 4 months. The first phase is a collaboration with Milly X Mercy and the work of "Punpun Yee Yee" and merchandise with exclusive Wacoal patterns, sold at Wacoal Yaowarat Space only, such as nano blankets, scarves, socks, water bottles, etc. 3-4th floor : Cups Café decorated in modern style, chic corners, good atmosphere, beautiful photos, indulge in delicious menus and special coffee beans Wacoal Blend and Rooftop Outdoor, can see Yaowarat in an unseen way, a check-in point suitable for taking photos to upload to social media. Therefore, we would like everyone to come and experience Wacoal Yaowarat Space because it is not just a lingerie store, but a space presenting new experiences in both fashion and lifestyle, ready to fill people with inspiration.
There is a plan to open more New Experience branches in the next 2-3 years and focus on unisex products that can be worn by both men and women, along with unique collectibles and items that collaborate with famous artists, produced in limited quantities to create value for the recipients and to be able to actually use them in everyday life. We are confident that in 2025, revenue will grow by 5% and we will be able to maintain our position as the number 1 in the underwear market with a 40% market share, despite the high challenges in the market.” 
WACOAL YAOWARAT SPACE (between Yaowarat Road, Soi 11 and Soi Mangkon ) , a new landmark in the heart of Yaowarat, open daily from 10:00 a.m. – 10:00 p.m. with convenient travel by MRT , get off at Wat Mangkon Station, Exit 1
“Wacoal” breaks the mold of underwear brands, launching Wacoal Yaowarat Space, the world’s first new model shop
