Join the global movement to empowering women during Breast Cancer Awareness Month with the “Princess Collection 2024”, a limited edition of lingerie and loungewear collection by SIRIVANNAVARI and Wacoal, aims to raise funds in support of breast cancer patients and increase awareness among Thai women nationwide. Proceeds will be donated to three partner organizations: the Queen Sirikit Centre for Breast Cancer (QSCBC), the Kanchanabaramee Foundation, and the National Cancer Institute.
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Designed and personally photographed by HRH Princess Sirivannavari Nariratana Rajakanya, the “Princess Collection 2024” continues into its second year. This year’s concept embraces white and black tones with a gradient ombre effect, adorned with premium lace. The collection features limited-edition graphic print inspired by the Princess's hand-drawn sketches, and highlights the special “Heart of Love” symbol, a universal expression of love, serves as a reminder of the compassion shared among women.
The “Princess Collection 2024” is an annual social initiative by SIRIVANNAVARI, in partnership with Wacoal and other allies, aiming to bring about positive change in the lives of many women and hope to raise awareness, provide opportunities for breast cancer screening, and ensure comprehensive, timely treatment for those in need.
Be a part of this meaningful cause by supporting the ‘Princess Collection SIRIVANNAVARI x Wacoal’ Limited Edition 2024. The collection will be available from October 15 at SIRIVANNAVARI’s flagship store (1st Floor, Siam Paragon), at Wacoal shops and counters across 20 leading locations in Thailand, and through Wacoal’s online channel at www.wacoal.co.th.